ELO smart straws, Tackling Plastic Pollution One Straw at a Time
The damning images we keep seeing in the media of the huge problem of plastic pollution that is slowly suffocating our once rich seas and oceans are a stark reminder of the unsustainable path we are on in this ‘throw away’ age we are said to be living in. One thing is for certain and that is if we don’t act soon, there may not be anything left to save for future generations, as plastic pollution is set to triple in the next 10 years.
This realization is one that led us to develop the Earth, Land and Ocean (ELO) aluminum smart straw, which is just one small part, we are trying to tackle the issue of the overuse of plastics. At ELO labs in Canada, we are constantly innovating to create different ways to tackle plastic pollution and the ELO straw is the first in a line of products to do just that.
So, how does the ELO Smart Straw work?
Far from being just a reusable food grade aluminum straw, the ELO straw is the world’s first smart straw system that not only helps the user to break bad plastic use habits that most of us have from a lifetime of using plastic straws, but it also links via the app to social networks and provides an ongoing live count of how many plastic straws in total, have been saved from entering the ecosystem from the use of our ELO smart straw across the world.
When youmake your ELO Straw purchase, you get a pack of three straws, so that wherever you are, whatever you’re doing, you shouldn’t have to revert to using plastic ones. You get one to keep at home, one to take with you when you’re out and about and another to keep at work. Each time you use your ELO straw, simply tap the button and watch the global total rise on Android and IOS, which even offers daily motivation affirmations, green factoids, quotes and green news.
Challenge to Change
Our mission is to help people to change bad habits one day at a time and the Smart App provides the interaction to help you do just that. The 1960 Maxwell Maltz book Psycho-Cybernetics states, it takes 21 days to change deep set habits permanently and with our Smart Straw system, we aim to help more and more people move away from using plastic straws and raise awareness for good.
In the US alone we know 500 million straws are used each and every day and they invariably find their way into our oceans and into landfill. Over 80% of marine debris found in the world’s seas is plastic and of that, standard plastic straws are number 7 on the list of most offending items, illustrating that reducing plastic straw use can affect meaningful change in the battle against plastic pollution.
Make a Positive Step Today
The ELO Smart Straw System creates an interactive engagement that results in our straws being used and not left at home in a drawer whilst plastics ones continue to pollute our world.
Join the movement today and make plastic pollution a thing of the past with the ELO Smart Straw
