The Little Straw That Could

ELO Smart Straw is the reusable aluminum straw that comes with a challenge! Combining a worlds’ 1st mobile application that challenges you to change your habits with straws for 21 days by having ELO’s straw package at home, work and with you. For 21 days you are reminded to bring your straw with you! While getting daily affirmations and environmental facts sent to you while on your challenge. It is educational and practical. 

You use the straws in place of the plastic and paper alternatives. ELO wants to change the dialogue from single use alternatives to having your own set of reusable straws. Instead of 500 million plastic or paper straws, ELO can save 548 straws annually and requires less energy output to manufacturer for longer life. It’s about shifting the conversation to conservation and changing the bad habits we have come to when using single use straws. The mobile app is a feature that uses science of 21 days to break a habit, while educating users about green initiatives and what they can do! + it has a worldwide straw counter that tracks users who “tap the app” to see how many straws are being replaced by ELO use. You then share your experience to your community of friends and spread the ELO movement. The 21 Day Challenge to Change begins October 21st and is available on Kickstarter to join + there are other great rewards for users, companies and communities.